Saturday, March 14, 2009

Chipotle - A Higher Quality of Mexican Food



I just woke up from a food coma I had from eating Chipotle. I see Chipotle as a

higher class of Mexican food because the environment of the restaurant is pleasant

to be in, it’s well lit, and there are chairs for the customers to sit inside the

restaurant. As oppose to the regular Mexican stands or trucks where the location are

not in the best location in the world and a customer’s option of seats at night are

sitting on sidewalk in the cold or sitting in the car with the heater on. I can see

people choosing Chipotle over authentic Mexican food because the atmosphere is

better, quality of the food looks better, and customers can custom make their own

burrito.

I love Chipotle because they allow customers to make their unique type of burrito.

It’s like a Subway, but for burritos. I ordered steak burrito. The lovely cilantro

lemon rice is the first ingredient that they add to the burrito and it is amazing.

Coming from a Asian family that eat plain old rice everything makes rice seem little

boring, but when I tried the cilantro lemon rice from Chipotle for the first time it

was like rice and ecstasy mixed together. Then additional ingredients were added to

complete my burrito such as black beans, marinated steak, fresh tomato salsa, green

chili-salsa, sour cream, grated cheddar cheese, and romaine lettuce. Altogether, it

became a fulfilling and satisfied meal to eat.

This craze of custom making your own food has really caught on today. For example,

say someone did not like black beans so they still have an option of choosing pinto

beans or no beans at all. Another option Chipotle offers is having guacamole with

your burrito. Even though, I did not choose to have it this time other customers

also have the option to having their burrito with or without it. Ultimately, what

I’m trying to say is that Chipotle offers the element of picking and choosing the

different kinds of ingredients to satisfy different customer’s preferences.

2 comments:

  1. I am going to have to go with you on this one. Chipotle has definitely taken over. I do also like your analogy on how Chipotle is like Subway but for burritos. That is very true. I am one of those kinds of people who likes customize my food. Chipotle offers so many different kinds of toppings and they are all right in front of you to pick. They also make the burritos so big that you most likely are not even going to finish one unless you have not eaten all day. To extend on the point you made, Chipotle is just taking over now. It is dominating where ever i go and everybody who I know loves Chipotle. I think it is a combination of the fact that it offers you whatever ingredients you please and that it is made so fresh. Chipotle just tastes so fresh to me every time I have it. Chipotle is taking over, watch out.

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  2. First of all, Chipotle is not actually Mexican food, it taste really artificial. You do not get the same quality you would get from a real Mexican restaurant. Even though it does offer rice, two different types of salsa and the tortillas, it would not come close. The rice has no flavor and the salsas do not taste like real salsas, they are not even hot. Yeah they might be up there in a higher class but you could not compare the two. The atmosphere is feels really safe, but what does that have to do with eating good quality food?

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