
I just woke up from a food coma I had from eating Chipotle. I see Chipotle as a
higher class of Mexican food because the environment of the restaurant is pleasant
to be in, it’s well lit, and there are chairs for the customers to sit inside the
restaurant. As oppose to the regular Mexican stands or trucks where the location are
not in the best location in the world and a customer’s option of seats at night are
sitting on sidewalk in the cold or sitting in the car with the heater on. I can see
people choosing Chipotle over authentic Mexican food because the atmosphere is
better, quality of the food looks better, and customers can custom make their own
burrito.
I love Chipotle because they allow customers to make their unique type of burrito.
It’s like a Subway, but for burritos. I ordered steak burrito. The lovely cilantro
lemon rice is the first ingredient that they add to the burrito and it is amazing.
Coming from a Asian family that eat plain old rice everything makes rice seem little
boring, but when I tried the cilantro lemon rice from Chipotle for the first time it
was like rice and ecstasy mixed together. Then additional ingredients were added to
complete my burrito such as black beans, marinated steak, fresh tomato salsa, green
chili-salsa, sour cream, grated cheddar cheese, and romaine lettuce. Altogether, it
became a fulfilling and satisfied meal to eat.
This craze of custom making your own food has really caught on today. For example,
say someone did not like black beans so they still have an option of choosing pinto
beans or no beans at all. Another option Chipotle offers is having guacamole with
your burrito. Even though, I did not choose to have it this time other customers
also have the option to having their burrito with or without it. Ultimately, what
I’m trying to say is that Chipotle offers the element of picking and choosing the
different kinds of ingredients to satisfy different customer’s preferences.